Hands-on and strategic for B2B tech companies.
20 years across tech, consumer goods, advertising, and PR at Kaltura, Nestlé, and McCann.
Senior marketing leadership, without the full-time hire
“At a pivotal moment for Structured, Hadar stepped in to own our rebrand, new website, and product launch. She brought strategic clarity, hands-on execution, and real ownership to the day-to-day marketing work, quickly becoming a true part of the team.”
Stacey Epstein | CEO, Structured
Who I Work With
You might need me if:
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You're a growing tech company with no senior marketing leader yet
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A rebrand, launch, or new market is coming, and it needs an owner
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Your team or agency is working hard, but without a clear direction
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You're searching for a head of marketing and can't afford to stand still in the meantime
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You have a marketer you believe in who hasn't led before, and can use a mentor a few hours a week
Services
Fractional CMO
Senior marketing leadership, 2–3 days a week. I set the strategy and positioning, lead execution, build the team and processes, and work closely with the CEO and sales. When you're ready for a full-time leader, I help you hire and onboard them.
Marketing Projects
A defined project with a clear finish line: rebranding and repositioning, website strategy and launch, product launches and go-to-market, messaging and campaigns.
1:1 Mentorship
For first-time marketing leaders: real-time problem-solving, leadership perspective, and practical guidance for the decisions in front of you.
Over the years, I've helped companies launch products, build brands, create new websites, lead teams, and navigate moments of change.
Selected Work
Bringing People Together
A customer event I owned as part of a global SaaS company's annual roadshow.
Building New Foundations
A new website and launch video, built as the foundation for a new brand.
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Launching What's Next
Launching a new consumer brand to market, presented to journalists and retailers.
Reimagining Brands
Leading a full rebrand for a B2B tech company, from name to identity.
Sharing Perspectives
A podcast conversation about why data alone isn't enough, and what it takes to make B2B marketing a growth engine.
About
For more than 20 years, I've worked across strategy, PR, advertising, and technology marketing, helping companies launch products, build brands, lead teams, and navigate change.
I've worked with startups and global organizations in B2C and B2B, sometimes building things from scratch myself and sometimes leading teams to bring them to life.
I've learned that marketing is about creating the right connections: Between a product and its story, an offering and its audience, and ultimately, between the people behind them.
That's what led me to create my own path: Partnering with companies and marketing leaders to help them move forward, whatever stage they're in.
Testimonials
"Working with Hadar on brand and website work felt like working with a true internal CMO. She provided clear direction, thoughtful feedback, and strong ownership of the process while giving the creative work the space it needed. She was decisive, collaborative, and always focused on making the work both beautiful and strategically right."
Brendan Shea | Founder & Creative Director, Sunup Studio
“At a pivotal moment for Structured, Hadar stepped in to own our rebrand, new website, and product launch. She brought strategic clarity, hands-on execution, and real ownership to the day-to-day marketing work, quickly becoming a true part of the team.”
Stacey Epstein | CEO, Structured
“Hadar is a superstar who always delivers, always with a smile, and always in the most professional way! Hadar has an excellent combination of marketing, tech and consumer storytelling experience that adds great value to everything she touches! I am looking forward to when our paths will cross again!”
Lisa Bennett | CMO, Remepy
“Hadar is one of the most hands-on and results-driven marketing leaders I've worked with. She has a rare ability to quickly understand complex situations, establish clear positioning, and turn strategy into meaningful execution in days rather than months. Beyond her expertise, she is a true partner and a pleasure to work with.”
Daniel Nissan | Entrepreneur, investor, mentor
"Hadar combines strategic depth with exceptional execution. While many people are either thinkers or doers, she stands out as one of the few who truly excels at both."
Etti Abadi | CEO, McCann
"Working with Hadar feels like a true partnership. She brings clear ownership of the brand story, knows how to manage the work, and has a strong sense of what needs to happen to move things forward. She is collaborative, decisive, and easy to work with, making it feel like we were operating as one team."
Liz Whelan | PAiR
"Hadar stands out as a marketing leader who can think strategically while staying deeply connected to the work. She brings clarity to complex challenges, builds strong cross-functional relationships, and consistently moves initiatives from idea to execution. She is trusted by leadership and by the teams around her."
Nohar Zmora | SVP Marketing, Kaltura
“Hadar combines sharp strategic thinking with strong business leadership. She navigates complex global and local stakeholders with ease, rallying commitment and excitement even around challenging initiatives. Highly collaborative, action-oriented, and a truly talented leader.”