Marketing Works When Everything Connects.
Fractional CMO, marketing project lead, and mentor to emerging marketing leaders. Helping companies connect strategy, execution, and people so the work actually moves.
About
For more than 20 years, I've worked across strategy, PR, advertising, and technology marketing, helping companies launch products, build brands, lead teams, and navigate change.
I've worked with startups and global organizations in B2C and B2B, sometimes building things from scratch myself and sometimes leading teams to bring them to life.
I've learned that marketing is about creating the right connections: Between a product and its story, and an offering and its audience, and ultimately, between the people behind them.
That's what led me to create my own path: Partnering with companies and marketing leaders to help them move forward, whatever stage they're in.
Services
Fractional CMO
Senior marketing leadership without the full-time commitment
For companies that need an experienced marketing leader to bring focus, direction, and ownership. I step into the business, work alongside the team, and help connect strategy with execution to move marketing forward.
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Set and drive marketing strategy
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Lead execution across channels and campaigns
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Build the right structure, processes, and team
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Partner closely with the CEO, CRO, and leadership
Marketing Projects
When something important needs to get done
Whether it's a rebrand, website launch, product launch, or another strategic initiative, I step in to lead the work from idea to execution, bringing the right people together and keeping things moving forward.
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Rebranding and repositioning
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Website strategy and launch
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Product launches and go-to-market initiatives
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Messaging and campaign development
1:1 Mentorship
A space to think, decide, and grow.
Marketing leaders are often expected to have all the answers. Especially when stepping into bigger roles for the first time. I provide a space to think through real challenges, pressure-test decisions, build confidence, and navigate leadership with the support of someone who's been there before.
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Real-time problem-solving
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Leadership support and perspective
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Decision-making clarity
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Practical guidance you can apply immediately
Who I Work With
The higher you grow, the fewer opportunities you have to think out loud. I work with emerging marketing leaders navigating bigger roles, new responsibilities, and important decisions. Together, we create space for honest conversations, practical guidance, and the confidence to lead in your own way.
Marketing Leaders
I work with founders, CEOs, CROs, and marketing leaders who need experienced support to move marketing forward. Whether it's building a marketing function, leading a critical initiative, navigating a rebrand, launching something new, or simply gaining an experienced partner to think through challenges with, I step in where I'm needed most.
Companies
Over the years, I've helped companies launch products, build brands, create new websites, lead teams, and navigate moments of change.
Things I've Helped Bring To Life
Bringing People Together
Building New Foundations
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Launching What's Next
Reimagining Brands
Sharing Perspectives
Testimonials
“At a pivotal moment for Structured, Hadar stepped in to own our rebrand, new website, and product launch. She brought strategic clarity, hands-on execution, and real ownership to the day-to-day marketing work, quickly becoming a true part of the team.”
Stacey Epstein | CEO, Structured
“Hadar is a superstar who always delivers, always with a smile, and always in the most professional way! Hadar has an excellent combination of marketing, tech and consumer storytelling experience that adds great value to everything she touches! I am looking forward to when our paths will cross again!”
Lisa Bennett | CMO, Remepy
“Hadar is one of the most hands-on and results-driven marketing leaders I've worked with. She has a rare ability to quickly understand complex situations, establish clear positioning, and turn strategy into meaningful execution in days rather than months. Beyond her expertise, she is a true partner and a pleasure to work with.”
Daniel Nissan | Entrepreneur, investor, mentor
"Working with Hadar on brand and website work felt like working with a true internal CMO. She provided clear direction, thoughtful feedback, and strong ownership of the process while giving the creative work the space it needed. She was decisive, collaborative, and always focused on making the work both beautiful and strategically right."
Brendan Shea | Founder & Creative Director, Sunup Studio
"Hadar combines strategic depth with exceptional execution. While many people are either thinkers or doers, she stands out as one of the few who truly excels at both."
Etti Abadi | CEO, McCann
"Working with Hadar feels like a true partnership. She brings clear ownership of the brand story, knows how to manage the work, and has a strong sense of what needs to happen to move things forward. She is collaborative, decisive, and easy to work with, making it feel like we were operating as one team."
Liz Whelan | LWPR Consulting
"Hadar stands out as a marketing leader who can think strategically while staying deeply connected to the work. She brings clarity to complex challenges, builds strong cross-functional relationships, and consistently moves initiatives from idea to execution. She is trusted by leadership and by the teams around her."
Nohar Zmora | SVP Marketing, Kaltura
“Hadar combines sharp strategic thinking with strong business leadership. She navigates complex global and local stakeholders with ease, rallying commitment and excitement even around challenging initiatives. Highly collaborative, action-oriented, and a truly talented leader.”